Meta, formerly known as Facebook, has launched its own paid verification service, Meta Verified, in the United States. This move comes after Twitter released its verification subscription service, Twitter Blue, and Meta has followed suit. In a recent announcement, Mark Zuckerberg shared the news through his Instagram stories that Meta Verified has started to become available to users on Facebook and Instagram in the US.
Unlike Twitter Blue, which requires an account to be at least 90 days old and confirmed with a phone number, Meta Verified is setting the bar higher for verification. To gain access to this service, users must provide a government-issued ID as it is the primary function of Meta Verified. However, it is worth pointing out that Meta Verified is not just a subscription badge; it is a proactive account protection service that can identify fake or duplicate accounts by requiring 2-factor authentication.
As part of the membership, Meta Verified is promising more direct and immediate support for verified users while also offering exclusive incentives. These incentives include stickers for Stories and Reels, making it an attractive service for those looking to promote their brand or be recognized as a credible source. The cost of Meta Verified is set at $11.99 per month for Facebook and $14.99 per month for Facebook and Instagram on Android and iOS, which is a few dollars more than Twitter Blue's monthly subscription of $8.99.
While the rollout of Meta Verified is currently underway, interested users can sign up for the waitlist to begin the verification process. This new service is an exciting development for businesses, public figures, and influencers who value their online presence and want to guarantee that their accounts are credible and trustworthy. Meta Verified is an excellent opportunity for them to stand out from the crowd and gain more visibility, engagement, and growth.